What If Cats Asked for a Password on the Metro?

You're trying to catch the metro in Istanbul. You approach the turnstile. You take out your Istanbulkart, and just as you're about to pass, you hear a voice from above: “Password?”

You stop for a moment. Because this time, there isn't a station attendant standing in front of you. There is a cat.

And a very serious one at that. This is exactly where the story of our new advertising film, created around our products, begins. At Şişhane Metro, cats are on duty, checking passengers as they approach the turnstiles. Every passenger faces the same question: What is the password?

And the cats know exactly what the right answers are.

The Cats Are on Duty at Şişhane Metro

Bringing together the unique atmosphere of Istanbul, the special place cats have in our daily lives and a touch of humor, our film takes place at Şişhane Metro. Cats sitting on top of the turnstiles carefully watch the passengers approaching. A passenger arrives. The cat asks: “Password?”

The answer: “CatsWay.”

The cat: “Go ahead.”

At another turnstile, there is another cat. This time, the answer is: “Catmania.”

The cat is slightly less patient: “Don't keep the line waiting. Go ahead.”

Then another passenger approaches. The answer: “WonderWhite.”

The cat does its job: “Are you still waiting? Go ahead.”

Each cat has a different personality. But they all have one thing in common: They know what they want.

So What Happens When You Say “Galata Cat”?

One of the most memorable moments in the film comes with the password Galata Cat.

A passenger approaches the turnstile. The cat asks: “Password?”

The passenger answers: “Galata Cat.”

The cat pauses for a moment. Then: “Ooh... now you're talking.”

After a brief pause, the final decision comes: “This trip is on me. Go ahead.”

And this time, the Istanbulkart isn't even necessary. Because the correct password has been given.

What Happens If You Give the Wrong Password?

Of course, even cats have their limits. Another passenger approaches the turnstile. The cat asks the same question: “Password.”

But this time, the answer isn't the right one. Then: “DAAAT!”

The cat refuses to let the passenger through. Suddenly, the cat becomes a very serious metro security officer, making a few quick paw movements that send the passenger stepping back. The final decision is clear: “You're not going through.”

Because when it comes to passwords, cats don't joke around.

More Than an Advertisement: A Small Look Into the World of Cats

When we created this film, our goal wasn't simply to showcase a product or a brand. We wanted to start from the place cats occupy in our lives and look at their world from a slightly different perspective. Sometimes, cats are the quietest members of the household. Sometimes, they sleep all day. Sometimes, they suddenly appear exactly where you least expect them. And sometimes, they act as if they are the ones making all the decisions in the house.

So we took that idea one step further. “What if cats really were the ones making the decisions?”

What if they decided who could pass through the metro? What if they determined the correct password? What if they were actually sitting at the turnstiles? And that's how this story came to life.

Istanbul's Cats and Istanbul Itself

We deliberately set the story of the film in Istanbul. Because cats are part of Istanbul not only in our homes, but also in its streets, parks, neighbourhoods and along its shores. Our story begins at Şişhane Metro and continues toward one of Istanbul's most iconic landmarks: the Galata Tower.

The camera emerges from the underground metro station and rises into the atmosphere of Istanbul. And at the end of the story, we meet the Galata Tower. A small story taking place in a metro station becomes a journey into Istanbul itself.

Cats Know What They Want

At the end of the film, one sentence remains: “Cats know what they want. You just have to approach them with the right password.”

For us, this sentence captures both the humor and the idea behind the film. Because anyone who lives with cats knows that understanding when they want to play, when they want to eat, when they want to sleep and when they want to be left alone isn't always easy. But the more you get to know them, the more you learn. And perhaps that's one of the most enjoyable things about living with cats. Getting a little closer to their world. Trying to understand their language. And sometimes... Finding the right password.

Cat's Way as Part of the Story

In this film, we wanted Cat's Way to be more than simply a product on screen. We wanted it to become a natural part of the story. Because we believe good brand communication isn't limited to explaining what a product is.

Sometimes, a brand can find its place: in a story, in the behaviour of a character, in a smile,

or in that small moment when someone thinks: “That was really good.”

Cat's Way and our other products become part of this story as a small gateway into the world of cats.

From Şişhane to Galata, Following the Cats

Five different cats. Different personalities. Different passwords. A metro station. And one of Istanbul's most iconic landmarks. When all of these come together, the result becomes something a little different from a traditional product advertisement. Perhaps the real question is: What would you say if a cat asked you for a password on the metro?

CatsWay?

Catmania?

WonderWhite?

Or...

Galata Cat?

We'll leave the decision to the cats. Because: Cats know what they want. You just have to approach them with the right password.