In the light of our 15 years experience in bentonite mining and cat litter production, we have made a decision to create the best cat litter brand ever. While using this ambitious sentence, we did not give priority to issues such as only product and packaging quality. We have identified the most sensitive issues that we consider to be more important, such as being friends before becoming a customer, empathy before making a sale, and providing customer satisfaction at every stage and under all conditions as the first article of our constitution. We didn’t just write it on paper, we believed it with all our hearts. What could have been more natural than having our own brand after 15 years of experience and being a bit pretentious?

To use our resources effectively, to provide high quality and sustainable production with minimum cost, to be a company that is open to innovations and developments, that prioritizes customer satisfaction and contributes to the national economy.